How the football shirts will be used

Unwanted football shirts change lives

All football shirts as part of ‘Shirts4SaoPaulo’ will be donated to charity organisation ACER Brasil during the World Cup in 2014.

ASER Sao Paulo

ACER Brazil support children and young adults in the marginalised community of Eldorado in Sao Paulo. Eldorado, on the outskirts of São Paulo, is an area with high levels of poverty, violence, drug and alcohol abuse, unemployment, child abuse and exploitation, and illiteracy.

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Children ACER support at a football tournament, copyright of ACER

Through education, ACER support children and young people to help teach them about topics such as conflict resolution, peaceful coexistence, increased self-esteem, sexual health, healthy eating and gender among others. Football is one of the methods ACER use to engage with the children and young adults in Eldorado.

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Children ACER support at a football tournament, copyright of ACER

Football shirts increase the self esteem of those who receive them and provide the recipients with a concrete and personal link to a wider world.

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Children ACER support at a football tournament, copyright of ACER

Delivering the football shirts

During the World Cup I have arranged a visit to ACER to see first hand how the football shirts will be used to change the lives of children and young adults in the local community. I hope fellow England fans will join me to learn about the fantastic work ACER do in the local community and play a game of football against children and adults who will directly benefit from the football shirts donated.

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